At the beginning of every music video project, there is a need to work with the artist to define a desired treatment. A video treatment, also known as video concept, outlines information with regards to what the music video will be about. Conceptually, a music video could show the artist performing the song in front of a live audience or by itself; alternatively, a music video can also present a story line where certain situations and storytelling takes place. Furthermore, it can also be an experimental exercise where random images are shown to complement the music in a more abstract way. All of these angles constitute the treatment, or concept, of a music video.
However, a video treatment goes beyond this exercise of defining the overall direction of the video. The treatment goes down to describe the kind of locations, situations, stories, images, look and feel, tone and color, pacing and so on of the music video. Even though most treatment writers don't follow specific guidelines or structures, a well written treatment is one that can successfully communicate complete ideas to artists.
(http://www.creando.ca/about_us/treatment.php)
(http://www.creando.ca/about_us/treatment.php)
From my research into Music treatments I believe the 5 most important aspects that a treatment should have are the following:
1. Inspiration:
2. Title Page:
3. Elevator Pitch:
4. Script:
5. Mood & Style:
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