Feelings about Rough cut

My feelings for the first rough cut was quite nice. For the first try it is going very well, the colour and lighting of each scene has it own unique element. For example the scene where the chips were exchange on the pill the light came from the top right-hand side. Lighting the roses and chips making it glow. Though pasting a message through this video is hard but we are getting a grip of the contextual element of the song which is implied through the lyrics. From the editing point of view there is a lot more needed to be done like stabilizing to clip or trying to connect each of the shots together either through the editing or the refilming of the shot (include element of each other scenes to the main one where the singer is laying down). The camerawork was working out quite well because there were different interesting shot to spice up the video such as, the table reflection or the silhouette scene shot in a high condominium. All these shot help grabs the audience attention and focus to concentrate on the video until the last minute. A few pan shot where use to give the viewers an overview of the scenes. Mise-en-Scene is something that could be hard to see in this video the true is that the shots took were all above knee height as the one that were near the knee was a silhouette. Lastly the sound, the video use the original soundtrack, well we also though about finding a singer however it was to difficult to find someone who could sing as well as Adele does.

Marketing Digipak

Digipak is a style of optical disc packaging, a registered trademark of AGI-Shorewood, an Atlas Holdings LLC company.
Digipak often consist of a gatefold (a gatefold is a type of fold used for advertising around a magazine or section, and for packaging of media such as the phonographic industry) paper or card stock outer binding, with one or more plastic tray to put a CD/DVD into.
Since digipak is like a jewel case to major record company, it is often used generically. Digipak-style packaging often used for CD singles or special album release. It's also used as a premium package for DVDs or DVD sets such as the concert of the artist. Some of the packaging that are made out of paper mostly wear out faster than plastic (unless you drop it or step on it). Digipak and CD can also be damage by UV ray so licensed digipak manufacturers such as domestic U.S. printer and disc replicator Oasis Disc Manufacturing recommend coating the raw printed paper with a protective UV coating (the substance in you sunscreen), thus ensuring greater longevity. 
The tray of the CD must be the strongest out of the whole digipak, it should remain brittle and prone to cracking if the package is crushed. Digipak peak it top point in the early 2000s.
Nowadays manufacture try to find a way to reduce the coat of the digipak and have sough to reduce environmental impact and improve functionality y using recyclable material being PET tray from recycled bottle. They also replace the "teeth" (tray) with egg cartons. Many printers use recycled or sustained material for the board stock.
 The process of the marketing is that:
1. After the company is contact by the artist they start designing
2. Artist choose and add idea
3. Edit and meeting with the artist again
4. Final adjustment
5. Making Design process
6. Press advertise
7. Release

Choosing our digipak

Blake Shelton

 Blake Tollison Shelton is an American country music singer and a coach in the TV variety show The Voice.
His digipak are base on his face throughout his career as a singer. The colour of most of the digipak are dark, cool or gloomy (earth colours). This represents the style of music inside the album through the photography and layout of the cover. Here are some examples of his album.

 First of the Pure BS album 2007 was shot in an area with hills behind Blake with wheat in the foreground. The building was quite old and the atmosphere around the scene was gloomy, this suggest that it was shot late in the evenings or it was just a gloomy day. The colour palette of the album was the cool blues and grey.  First of the Pure BS album 2007 was shot in an area with hills behind Blake with wheat in the foreground. The building was quite old and the atmosphere around the scene was gloomy, this suggest that it was shot late in the evenings or it was just a gloomy day. The colour palette of the album was the cool blues and grey. 

Next up is the Starin' Fires released in 2008 

where he was shot and cropped in the album 

cover. The cover was quite graphical using effect

smoke effect and rust to give a vintage feeling to 

the album. 

Lastly, as you can see through the examples, Blake's album always have an earthy tone to it. This Loaded: The Best of Blake Shelton due in 2010 was one of his best album which peak in the US country billboard at 4 place. It sold up to 1 million copy of the hard copy album an a dozen more on iTunes. The composition of the album cover is really simple, just like the one above Blake was cropped not seeing the bottom half and some parts pf his hair. The props use were a bottle of beer giving it a lonesome mood suggesting he was just dumped.

Some Inspiration of Digipak

As I stream through the net, we came over a website containing layout of digipak which is adaptable to the Adobe Photoshop CC 2015. 

Here are some of the different choices of digipak that you can download for FREE with the dimension already intact inside it. We are now deciding what type of layout we are choosing for our final outcome due in by Christmas. 

 

Lip Sync - Get Lucky

Editing Process

Purpose of Music Video

The main purpose of a music video is to:

1. Sell the song, and invoke a reaction so it leaves the audience remembering the song
2. Give the audience a better understanding of the song
3. Entertain 
4. Sell CDs and/or DVDs to viewers - creating a memorable visual medium for the song increases its chances of sale
5. Market for the purposes of exposure and expansion of the artist's profile

Despite all of these factors coming into play, some people may argue that, in the end, the music video serves one purpose: promotion. A music video is a promotional tool used by the artist to get their songs around the world, where it is easily accessible and provides a visual medium in which their interpretation of the song is shown to their intended audience, and perhaps even beyond. 

There are three types of music videos: performance, narrative, and concept based. 

Performance-based music videos feature the artist/band performing the song throughout most of the video. An example of this would be "Best of You" by The Foo Fighters.

Narrative-based music videos contains footage that attempts to tell a visual story that may or may not be linked to the song. This type of music video tends to be a popular choice for a song that is or will be featured in a movie, where the audience will see some scenes of the movie in the music video. An example of a narrative-based music video is "Centuries" by Fall Out Boy, and an example of one where the song has been featured in a movie is Charlie XCX's "Boom Clap."





Concept-based music videos are based around one single idea. These types of music videos tend to be fairly unusual or utilize a particular style of filming or editing. An example of this is "Monkey Drummer" by Aphex.

Miley Cyrus Google Sheet

Interpretation of Lyrics

Hiding in My Heart MV treatment

After we chose our final song, we did a treatment for the music video that explained our vision and intentions on what we planned to do with certain scenes and the like.

During our presentation of our treatment to our peers, we were asked questions, such as where we planned to film, who we were planning to film if we weren't going to be in it, and what we thought were going to be the challenges of filming the music video. 

Song structure and planning

Deconstruction of Miley Cyrus

Free to be Miley

Dyer Star Theory

Created with Padlet

My Music Timeline

Understanding Music Treatment

Music Video Treatment

At the beginning of every music video project, there is a need to work with the artist to define a desired treatment. A video treatment, also known as video concept, outlines information with regards to what the music video will be about. Conceptually, a music video could show the artist performing the song in front of a live audience or by itself; alternatively, a music video can also present a story line where certain situations and storytelling takes place. Furthermore, it can also be an experimental exercise where random images are shown to complement the music in a more abstract way. All of these angles constitute the treatment, or concept, of a music video.

However, a video treatment goes beyond this exercise of defining the overall direction of the video. The treatment goes down to describe the kind of locations, situations, stories, images, look and feel, tone and color, pacing and so on of the music video. Even though most treatment writers don't follow specific guidelines or structures, a well written treatment is one that can successfully communicate complete ideas to artists.
(http://www.creando.ca/about_us/treatment.php)

From my research into Music treatments I believe the 5 most important aspects that a treatment should have are the following:

1. Inspiration: 

2. Title Page: 

3. Elevator Pitch: 

4. Script: 

5. Mood & Style:

Turn down for what - Music Treatment from Histmedia

Codes and conventions - Boy Band

Final Song Choice

Hiding My Heart
 We all settled down on Adele: Hiding my Heart. This song can be visually represented by abstract scenery and meaning. It is quite a hard song to do but if it works out it would be great.

Music Video: Personal Skills Audits

Creativity - I think i'm particularly a creative person because i'm easily getting along with the digipak design and chooses, where the logo is place or the text an font.  
Organisation - I am quite poor at my organisation skills ever since last year, I hardly meet deadlines and a lot of my work is rush and not neat. I need a big improvement in this area this year. Try not to make the same mistake like before.
Technical - Photoshop and Premiere Pro are some of my fields of strength whiles I struggle to use final cut in some ways. More camerawork skills are a bit above average so I can take different types of shot to create lots of emotion an impact to the viewer.
Persistance - There is a high chance for me to get this done by the end of christmas, it quite an amount to do but I think I can possibly be able to cope with it.

Prelim Project (uptown funk)

 

2. Talk about the process: We were assigned a music video task in class to make our own version of Bruno Mars's Uptown Funk. As we starts this project, well we did not listen to the instruction. First of we miss the main point that the video much look similar to the original. But well continue with the video an started filming. First of there was a clip of my walking on the terrace with me walking slowly ( was not sync with the music). Where selected the location from the new sixth form center which was nice and clean with white background a scenery for filming.

3. Three things I like: Composition of the shots, the window cleaning scene was sync to the music, it was quite fun and enjoyable
    Three things I would improve: The lip syncing (really bad), drama an acting, lastly more props an costume

4.Write up & respond to pear feedback: Lets start with the cons. First of, my lip syncing was not in time with the music which made the video look strange an unpleasant to watch. We need more close up need the face like the scene where bruno Mars zoom in and scream needs a lot of improvement. It was quite a disaster because week had only a few days to do it (I forgot my camera on the first day).

5. Embed comparison - discuss accuracy: The Comparison below show the similarity and differences in ours 'Up Town Funk' to the original. Mostly beat was wrong since my walking didn't go in time. We change some of the acting Bruno Mars did to make our own original style (a disaster). Well, its our first go at making a music video so I think it a great start to the year. 

Locations for uptown funk and test shots

Media - Music Video Analysis

Media - Music Video Technical Analysis

Coverage, shots and takes

Roll in the Deep is made up of 7 scenes. Each of the scenes have been used to gather COVERAGE: a gathering of raw footage to enable the editor to create an effective cut. Gathering coverage requires a number of different SHOTS to be taken. Several TAKES would have been recorded for each shot. Some of these shots are performance 

MUD map

Adele MV Rolling in the Deep

Scene 1 - Adele Singing - Close up, mid straight and long straight

Scene 2- Long Shot and Mid

Scene 3 - Drummer under the stair close up, pan. Mid shot of drummer. Long shot behind dolly towards

Scene 4 - 100 of glasses of water. Close up high angle, tracking shot. Mid shot -horizontal

Scene 5 - Smashing cups. Mid shot of the pile. Long shot of throw. Close up, low angle of cookery hitting the screen.

Scene 6 - Model city being destroyed. Close up pan. Long shot cityscape. 

Scene 7 - Fresco. Close up on the in-grave on the wall.

Typical Harrow Student Analysis

A typical harrow student in following a music trend:

• They would use Social Media such as Facebook, Twitter
• They use music streaming services such as Spotify and Apple Music
• They also get influenced often by friends, family as well as music that are played all around the malls
• They attend gig or concerts of famous artists and get influenced by their music
• They look at the top charts and choose their song from there

3 most important songs to Me

These are the 3 most important songs to me. First of See you again which was the soundtrack and ending song of Fast and Furious 7. It has a great meaning to the songs and also remind of Paul Walker, the star of the fast and furious series.



The second song on my list is My Dearest and OST of Guilty Crown a top hit in 2011. It is a really complicated song which is difficult to play on any instrument. The message that the song is trying to converge is that a girl loves a boy with her full heart and will support him in anyway she can. The song has a great beat and pace making it very attractive to me. I like over 50 times I listen to this track.





Ai No Scenario one of another anime song in love listening to. But, like the one above this is also special in its own way. The music video the song is all drawn, this is very cool because not many music video does this. It tells a story through the video and helps the listener to understand the meaning without even needing to search it up.

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6 Stills

The first scene of Twenty One Pilots: Tear In My Heart is a long two shot with a small shrine behind, it seems like they were filming somewhere in Chinatown. It was very empty until the song started playing and people moved into the scene.

The second shot I took was the man singing while people move around behind him. This is obversely a medium close up of him playing the piano an singing. We can see his facial expression as he is singing.

Now the close up of him playing the piano, we can only see the piano in the distance because of how the camera is tilt at a slight angle. We can clearly see the detail from this close up of the paint on his hand and the brand of the piano Kawaii. (Good Eye sight). 

This is a crop close up of him singing as we can see his mouth and teeth at a glance. There are some lens flare near the bottom of his neck making this shot look slumber/crema. The two effect make this shot bright and lively which matches the song lyrics.

This action shot is where he is punch by his x, this is also a two shot. It was play in slow-mo so you can see the blood being spilt out of his mouth.

Last bit not least the wipe shot near the end of the video as the singer jump from scene to scene. One the piano scene and the other is where he is punch by his x.