After we chose our final song, we did a treatment for the music video that explained our vision and intentions on what we planned to do with certain scenes and the like.
During our presentation of our treatment to our peers, we were asked questions, such as where we planned to film, who we were planning to film if we weren't going to be in it, and what we thought were going to be the challenges of filming the music video.
Music Video Treatment At the beginning of every music video project, there is a need to work with the artist to define a desired treatment. A video treatment, also known as video concept, outlines information with regards to what the music video will be about. Conceptually, a music video could show the artist performing the song in front of a live audience or by itself; alternatively, a music video can also present a story line where certain situations and storytelling takes place. Furthermore, it can also be an experimental exercise where random images are shown to complement the music in a more abstract way. All of these angles constitute the treatment, or concept, of a music video.
However, a video treatment goes beyond this exercise of defining the overall direction of the video. The treatment goes down to describe the kind of locations, situations, stories, images, look and feel, tone and color, pacing and so on of the music video. Even though most treatment writers don't follow specific guidelines or structures, a well written treatment is one that can successfully communicate complete ideas to artists. (http://www.creando.ca/about_us/treatment.php)
From my research into Music treatments I believe the 5 most important aspects that a treatment should have are the following:
Hiding My Heart
We all settled down on Adele: Hiding my Heart. This song can be visually represented by abstract scenery and meaning. It is quite a hard song to do but if it works out it would be great.
Creativity - I think i'm particularly a creative person because i'm easily getting along with the digipak design and chooses, where the logo is place or the text an font.
Organisation - I am quite poor at my organisation skills ever since last year, I hardly meet deadlines and a lot of my work is rush and not neat. I need a big improvement in this area this year. Try not to make the same mistake like before.
Technical - Photoshop and Premiere Pro are some of my fields of strength whiles I struggle to use final cut in some ways. More camerawork skills are a bit above average so I can take different types of shot to create lots of emotion an impact to the viewer.
Persistance - There is a high chance for me to get this done by the end of christmas, it quite an amount to do but I think I can possibly be able to cope with it.
2. Talk about the process: We were assigned a music video task in class to make our own version of Bruno Mars's Uptown Funk. As we starts this project, well we did not listen to the instruction. First of we miss the main point that the video much look similar to the original. But well continue with the video an started filming. First of there was a clip of my walking on the terrace with me walking slowly ( was not sync with the music). Where selected the location from the new sixth form center which was nice and clean with white background a scenery for filming.
3. Three things I like: Composition of the shots, the window cleaning scene was sync to the music, it was quite fun and enjoyable
Three things I would improve: The lip syncing (really bad), drama an acting, lastly more props an costume
4.Write up & respond to pear feedback: Lets start with the cons. First of, my lip syncing was not in time with the music which made the video look strange an unpleasant to watch. We need more close up need the face like the scene where bruno Mars zoom in and scream needs a lot of improvement. It was quite a disaster because week had only a few days to do it (I forgot my camera on the first day).
5. Embed comparison - discuss accuracy: The Comparison below show the similarity and differences in ours 'Up Town Funk' to the original. Mostly beat was wrong since my walking didn't go in time. We change some of the acting Bruno Mars did to make our own original style (a disaster). Well, its our first go at making a music video so I think it a great start to the year.
Roll in the Deep is made up of 7 scenes. Each of the scenes have been used to gather COVERAGE: a gathering of raw footage to enable the editor to create an effective cut. Gathering coverage requires a number of different SHOTS to be taken. Several TAKES would have been recorded for each shot. Some of these shots are performance
MUD map
Adele MV Rolling in the Deep
Scene 1 - Adele Singing - Close up, mid straight and long straight
Scene 2- Long Shot and Mid
Scene 3 - Drummer under the stair close up, pan. Mid shot of drummer. Long shot behind dolly towards
Scene 4 - 100 of glasses of water. Close up high angle, tracking shot. Mid shot -horizontal
Scene 5 - Smashing cups. Mid shot of the pile. Long shot of throw. Close up, low angle of cookery hitting the screen.
Scene 6 - Model city being destroyed. Close up pan. Long shot cityscape.
Scene 7 - Fresco. Close up on the in-grave on the wall.
