Feelings about Rough cut

My feelings for the first rough cut was quite nice. For the first try it is going very well, the colour and lighting of each scene has it own unique element. For example the scene where the chips were exchange on the pill the light came from the top right-hand side. Lighting the roses and chips making it glow. Though pasting a message through this video is hard but we are getting a grip of the contextual element of the song which is implied through the lyrics. From the editing point of view there is a lot more needed to be done like stabilizing to clip or trying to connect each of the shots together either through the editing or the refilming of the shot (include element of each other scenes to the main one where the singer is laying down). The camerawork was working out quite well because there were different interesting shot to spice up the video such as, the table reflection or the silhouette scene shot in a high condominium. All these shot help grabs the audience attention and focus to concentrate on the video until the last minute. A few pan shot where use to give the viewers an overview of the scenes. Mise-en-Scene is something that could be hard to see in this video the true is that the shots took were all above knee height as the one that were near the knee was a silhouette. Lastly the sound, the video use the original soundtrack, well we also though about finding a singer however it was to difficult to find someone who could sing as well as Adele does.

Marketing Digipak

Digipak is a style of optical disc packaging, a registered trademark of AGI-Shorewood, an Atlas Holdings LLC company.
Digipak often consist of a gatefold (a gatefold is a type of fold used for advertising around a magazine or section, and for packaging of media such as the phonographic industry) paper or card stock outer binding, with one or more plastic tray to put a CD/DVD into.
Since digipak is like a jewel case to major record company, it is often used generically. Digipak-style packaging often used for CD singles or special album release. It's also used as a premium package for DVDs or DVD sets such as the concert of the artist. Some of the packaging that are made out of paper mostly wear out faster than plastic (unless you drop it or step on it). Digipak and CD can also be damage by UV ray so licensed digipak manufacturers such as domestic U.S. printer and disc replicator Oasis Disc Manufacturing recommend coating the raw printed paper with a protective UV coating (the substance in you sunscreen), thus ensuring greater longevity. 
The tray of the CD must be the strongest out of the whole digipak, it should remain brittle and prone to cracking if the package is crushed. Digipak peak it top point in the early 2000s.
Nowadays manufacture try to find a way to reduce the coat of the digipak and have sough to reduce environmental impact and improve functionality y using recyclable material being PET tray from recycled bottle. They also replace the "teeth" (tray) with egg cartons. Many printers use recycled or sustained material for the board stock.
 The process of the marketing is that:
1. After the company is contact by the artist they start designing
2. Artist choose and add idea
3. Edit and meeting with the artist again
4. Final adjustment
5. Making Design process
6. Press advertise
7. Release

Choosing our digipak

Blake Shelton

 Blake Tollison Shelton is an American country music singer and a coach in the TV variety show The Voice.
His digipak are base on his face throughout his career as a singer. The colour of most of the digipak are dark, cool or gloomy (earth colours). This represents the style of music inside the album through the photography and layout of the cover. Here are some examples of his album.

 First of the Pure BS album 2007 was shot in an area with hills behind Blake with wheat in the foreground. The building was quite old and the atmosphere around the scene was gloomy, this suggest that it was shot late in the evenings or it was just a gloomy day. The colour palette of the album was the cool blues and grey.  First of the Pure BS album 2007 was shot in an area with hills behind Blake with wheat in the foreground. The building was quite old and the atmosphere around the scene was gloomy, this suggest that it was shot late in the evenings or it was just a gloomy day. The colour palette of the album was the cool blues and grey. 

Next up is the Starin' Fires released in 2008 

where he was shot and cropped in the album 

cover. The cover was quite graphical using effect

smoke effect and rust to give a vintage feeling to 

the album. 

Lastly, as you can see through the examples, Blake's album always have an earthy tone to it. This Loaded: The Best of Blake Shelton due in 2010 was one of his best album which peak in the US country billboard at 4 place. It sold up to 1 million copy of the hard copy album an a dozen more on iTunes. The composition of the album cover is really simple, just like the one above Blake was cropped not seeing the bottom half and some parts pf his hair. The props use were a bottle of beer giving it a lonesome mood suggesting he was just dumped.

Some Inspiration of Digipak

As I stream through the net, we came over a website containing layout of digipak which is adaptable to the Adobe Photoshop CC 2015. 

Here are some of the different choices of digipak that you can download for FREE with the dimension already intact inside it. We are now deciding what type of layout we are choosing for our final outcome due in by Christmas. 

 

Lip Sync - Get Lucky

Editing Process

Purpose of Music Video

The main purpose of a music video is to:

1. Sell the song, and invoke a reaction so it leaves the audience remembering the song
2. Give the audience a better understanding of the song
3. Entertain 
4. Sell CDs and/or DVDs to viewers - creating a memorable visual medium for the song increases its chances of sale
5. Market for the purposes of exposure and expansion of the artist's profile

Despite all of these factors coming into play, some people may argue that, in the end, the music video serves one purpose: promotion. A music video is a promotional tool used by the artist to get their songs around the world, where it is easily accessible and provides a visual medium in which their interpretation of the song is shown to their intended audience, and perhaps even beyond. 

There are three types of music videos: performance, narrative, and concept based. 

Performance-based music videos feature the artist/band performing the song throughout most of the video. An example of this would be "Best of You" by The Foo Fighters.

Narrative-based music videos contains footage that attempts to tell a visual story that may or may not be linked to the song. This type of music video tends to be a popular choice for a song that is or will be featured in a movie, where the audience will see some scenes of the movie in the music video. An example of a narrative-based music video is "Centuries" by Fall Out Boy, and an example of one where the song has been featured in a movie is Charlie XCX's "Boom Clap."





Concept-based music videos are based around one single idea. These types of music videos tend to be fairly unusual or utilize a particular style of filming or editing. An example of this is "Monkey Drummer" by Aphex.

Miley Cyrus Google Sheet

Interpretation of Lyrics